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ADVERTISE
SPONSORED CONTENT
Quality articles at the direction of our clients: we produce, publish, and promote engaging stories to make an enduring impression on our local and global audiences about your brand.
Sponsored Content engages consumers more effectively and improves brand recall more so than traditional advertising.
4.5K
average page views for sponsored articles.
86%
recall rate for sponsored content, 21% larger than regular advertisements.
70%
of people prefer to learn about a company through sponsored content compared to normal banner ads.
4X
average click-through rates for The Crimson's sponsored content than the average traditional, non-native display ads.
HOW IT WORKS
Align your brand's message with sponsored content.
The Crimson Brand Studio will work with you personally to establish objectives, coproduce content, and strategize a marketing campaign in a way that suits your brand's specific goals.
BRAINSTORM
Discuss article ideas with your Crimson Brand Studio team.
CONTENT
Send us any logos, testimonials, and written content that your team would like to include.
DRAFT
Review written and design drafts before publishing.
PUBLICATION
Your article will be featured on the Crimson's homepage and is usually paired with Sponsored Instagram/Facebook Posts for increased outreach.
SPONSORED CONTENT ARTICLES
RAY-BAN
FOR THE REBELLIOUS AT HEART
READ HERE
KEEZER'S
WHY SETTLE FOR OFF-THE-RACK?
READ HERE
RAMP
THE LAB THAT'S REWRITING THE RULES OF FINANCE
READ HERE
BAUME & MERCIER
A TIME TO REMEMBER
READ HERE
LIFE ALIVE
YOUR BRAIN ON BACK-TO-SCHOOL STRESS?
READ HERE
See more ways you can collaborate with Harvard Crimson Advertising
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